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Selena Gomez To Launch Rare Beauty This Summer

Gomez talks about her mission for the brand in the video below.

By: Beauty Packaging Staff


Selena Gomez is launching a makeup line this summer at Sephora — Rare Beauty. 

Gomez — an actress and singer — talks about the name in the vieo below. “Rare” is also the name of her latest album. 

In the video, Gomez says, “Rare beauty isn’t about how other people see you – it’s about how you see yourself.”

WWD reports that Rare Beauty’s chief executive officer Scott Friedman is one of many veteran beauty execs the brand has recruited. Friedman is the former CEO of NYX.

No news about products in the line yet — stay tuned.

Photos: (L) via @selenagomez/Instagram (R) video screenshots, via @rarebeauty/Instagram


 
 
 
 
 
 
 
 
 
 
 
 
 

We are just getting started. This is makeup made to feel good in—let’s do this together. Coming summer 2020 only to @Sephora, @sephoracanada, @sephoramx and RareBeauty.com. #sephora #sephorainjcp

A post shared by Rare Beauty by Selena Gomez (@rarebeauty) on Feb 4, 2020 at 12:53pm PST

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